Archive for the 'Bigger is not better in real estate' Category

IT'S NOT ABOUT HOW SMALL SOMETHING IS THAT COUNTS. IT'S WHAT IT'S WORTH!

Two interesting responses to the new RG Homes website.  One friend who previewed it said that it looked like a one-person operation. True enough. So what’s wrong with that? Another friend underscored that it was exactly that feature of this company that I and my clientele always valued. We understood it to be so vital in providing first-class service.

I always liked being an entrepreneur.  Character trait, I guess. I feel committed to carefully managing the various aspects of my real estate business. I’m not interested in meeting sales quotas or selling for the market enhancement of a corporation.  I have always seen this as an entirely personal undertaking and my gratifcation comes from finding the right real estate solution for my clientele–buyers or sellers.  I’m not going to forget who the attorneys are in a given transaction or when my client’s moving van will show up, or how to ensure that a seller goes to the closing table will all details buttoned up. There’s nothing worse than leaving money in escrow because some detail was overlooked.

Honestly Listening Finds a Home the First Time

It’s a cliche to say that I listen carefully to what buyers are looking for.  Everyone says that. My last blog was, in fact, exactly about seriously listening.  But if you really listen and look, you can be on target in identifying your client’s needs. I’ve always try to visit my client’s existing home.  I learn a lot from what I see; I note details that others might miss. With the eye of a designer (see home design services for more
information on this component of the business), I can pretty accurately figure out what won’t work and what will for a given home buyer. I once had a client who
didn’t expect to find the right thing on the first day. When we did–so excited/anxious was she– she threw up!  Clearly, the goal is not to make the client throw up and,
happily, this only happened once.  But if you take the time, you really do provide the highest possible service.  And staying small allows this.

Small is Rewarding

I’m not naive.  I know that glossy brochures and grand newspaper advertisements are pretty seductive to many buyers and sellers.  I also know that much of that is advertising for the company and not for the client.  Your choice. Feel free to shoot me an email or call me at 617=763-4902.  We can to have a preliminary conversation about how my staying small can reap you big dividends.