How I’m like Steve Jobs
Image via CrunchBase
It just boils down to product over profit.
Let’s be real–Apple made a profit. An enormous profit. But, from everything we know about Steve Jobs (from Walter Isaacson’s biography of him anyway), this man was exquisitely, painfully detail-oriented. While he may not have been Thomas Edison in terms of creating something completely new out of whole cloth (and I’ll bet this is debatable), his ability to take existing technology and innovate and invent–well he is every bit a giant.
Attention to detail in real estate and design
In my company and in my conduct details count. A review of my blogs highlights how a small real estate company and a committed Realtor® focus on offering expert, custom attention. Everything that comes out of my office–my site design, my stationery, my business cards–has been done with care and deliberation.
Every real estate transaction or design project receives a level of attention-to-detail that’s not typically found in either industry. I can’t work any other way. Simultaneously, this works for my clientele too.
Small details sell houses
It's in the Details
We all know how important staging is in any marketing plan. But small details sell homes. (Pictures). These are the kinds of details that should be included in MLS listings and all other media used for advertising. We don’t need to see a picture of a toilet–unless it was designed by Steve Jobs! And, believe it or not, many, many images of toilets appear in MLS listings.
Someone said it was good to use a lot of photos, but, honestly, it doesn’t mean a photo of everything! On the other hand, important architectural or construction vignettes speak to the unique properties of a home or renovation. And they are persuasive to buyers.
Details make a difference and they would find a place in my marketing plan. We can’t all be visionaries, but we can work seriously with craft and commitment to our client’s needs and in their best interests.
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